UX Research & Design Experts
Get clear decisions about your user experience, grounded in real user behaviour, not guesswork
Simplify your user experience
We help teams step back, understand what's really happening for users, and decide what will make the biggest difference
Whether you need a clear view of what is not working, or help shape a redesign, we focus on practical insight, sensible prioritisation, and helping you move forward without second guessing every decision.
The UX experts you might work with
Make Human brings together experienced UX and design specialists who care about getting the detail right and making work easier for the teams they support.
Damian has over 25 years’ experience in UX and digital design. He has worked with organisations large and small, including Burberry and the BBC, helping teams untangle complex digital journeys, improve existing services, and make better decisions about what to fix and why.
Debbie’s background as a solicitor brings rigour and care to every piece of research. She leads research recruitment and planning, runs UX audits, and conducts research sessions, building strong rapport with participants and spotting issues that are often overlooked.
Becs has over 25 years’ experience in UX, leading teams and shaping research and design work. She has been MD of a UX agency, led research for major brands, and supported hundreds of practitioners through UX certification. Clients value her clarity of thinking and warmth.
Steve brings a strong creative and storytelling background from running his own video production agency. He has a practical, creative approach to problem solving, helping teams turn ideas into engaging designs that genuinely improve the user experience.
Customer Research & Understanding
Really understand what your users need from your business.
We run user interviews, surveys, and interpret data to understand what your customers really need. We'll help you turn that understanding into experiences your competitors can't match.
Customer interviews and persona mapping
Market and product-market fit research
Voice of customer programmes
Clear understanding of audience priorities
Confident product and marketing decisions
UX Audits & UX Research
We evaluate your digital experience using usability testing, analytics and UX audits. Every evaluation gives you a prioritised list of improvements ranked by impact along with examples of how to address each issue with practical recommendations.
Expert UX review of key journeys
Remote or in-person user testing
Actionable roadmap for quick UX wins
UX Wireframing & Design
We design intuitive user journeys and visual designs that carefully balance good design principles with user needs and business goals.
Information architecture and user journey mapping
Wireframing and prototypes to test with users
Visual designs that turn visitors into customers
AA Media - Search listings redesign
We worked closely with AA Media to improve how users find AA-rated accommodation and restaurants across the UK, focusing on clarity, usability and decision-making across the journey. Using user research, competitor reviews, and wireframing we arrived at a design that worked well across mobile and desktop experiences.
“Make Human have become a trusted UX partner for us. They bring an insightful, challenging perspective on user experience and consistently deliver high-quality design work we've come to rely on.”
Recent snippets of our work
UX Audit for Mental Health Social Enterprise
We carried out a UX audit for a mental health service supporting families, focusing on how people moved through the site and where they became confused or stuck. The work highlighted clear priorities for improvement, which we then supported the organisation’s web agency to implement.
UX Redesign of Leisure Centre Website
We redesigned homepage experiences across multiple leisure centres in the UK, with a clear focus on helping users sign up for memberships and book classes and events, including swimming lessons. The work improved clarity and reduced friction across key journeys.
UX Research for a SaaS business
We worked with a SaaS business to observe and interview customers as they made real purchase decisions. This research identified priority UX issues and informed a set of wireframed solutions, giving the team a clear direction for improvement.
AA Hospitality Services Website Design
We designed a website for AA Media to attract, convert and onboard hospitality businesses interested in becoming AA rated. Starting with a full review of the ideal user journey, we then shaped the experience through wireframing, copy and design, creating a marketing asset the team could launch with confidence.
Recent snippets of our work
UX Research for a Coffee Machine Prototype
We conducted in-person user research to evaluate the unboxing and first-use experience of a coffee machine ahead of a European launch. We recruited the target audience and observed how people interacted with the product, identifying issues and opportunities early in the process.
User Survey for a UK Magazine
We designed and ran a large-scale reader survey for a national magazine, with over 3,000 participants. The research helped the team understand reader needs, opinions and expectations, informing decisions about the future direction of both print and digital products.
UX Testing for an eCommerce store
We interviewed and observed customers in the UK, US and China as they researched a high-value purchase across multiple e-commerce sites. The work highlighted where users hesitated, compared options and dropped out, leading to clear recommendations for improvement.
Charles Dowding - Website redesign
We worked with Charles Dowding to improve the end-to-end digital experience, making it easier to discover and purchase courses and physical products. The work covered the full journey, from content and video through to the Shopify store, with a focus on clarity, flow and conversion.
Ready to transform your user experience?
If you need a second opinion, clarity on what to prioritise, or help improving your digital experience, we'd be happy to talk things through.