About Make Human

We help agency founders lighten the load, remove bottlenecks and enjoy running their business again.

Our mission & purpose

Running an agency can feel lonely. The decisions are constant. The pressure is quiet but heavy. Most founders carry far more than anyone realises.

I understand this world because I have lived it. I know what it is like to hold everything together, to worry about the team, the clients and the future all at once.

Founders do not need more goals, more noise or more pressure to push harder. They need clarity. They need honest insight, steadier ways of working and someone who can help them see the path forward.

This is the heart of Make Human.

Not hype. Not rescue.

Just calm, practical support that helps you think clearly and run a business that feels manageable again.

You are not alone in this. You have a partner who understands the realities and helps you move through them with more confidence and space to lead.

Damian

Founder & Agency Advisor

I've spent most of my career inside agencies, and I loved a lot of it.
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I built my own, ran it for 12 years, grew it, and eventually exited it. After that I led UX work inside a global research agency with 18,000staff. I've seen agencies from pretty much every angle.
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A lot of my career was spent in UX. Interviewing people, listening carefully, and finding the real problem underneath their words. I still love that work. But I realised those same skills work just as well when you’re looking at an entire business, not just a screen.
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I know work with small creative agencies, that’s where the pressure is highest, the pace is relentless, and the founder often ends up carrying too much.
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That's really why Make Human exists. I work with founders who are carrying too much or just quietly wondering if it's supposed to feel this hard. It doesn't have to. And most of the time, it doesn't take a huge overhaul to start feeling the difference.
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If any of that sounds familiar, I'd love to have a chat.

"Damian brings real founder experience and a deep understanding of what it takes to build and run a business. Including mindset, sales, marketing, operations, and more. He understands the emotional reality of being a founder, and he genuinely cares. I’d highly recommend working with him."

Lucy Farmbrough
Founder, Keel
The Make Human Team

Other experts you might work with

Make Human brings together experts who care about delivering great work with a calm, friendly and thoughtful approach.

Debbie
Operations Director

Debbie has a rare blend of legal training and agency leadership. She has been a director in two agencies and brings calm order to complex work. She supports clients with process design, research and the detail that keeps everything running smoothly.

Becs
Principal Research Consultant

Becs has spent more than twenty years in agencies, leading teams and shaping UX work. She's run an agency, led research for major brands and turns complex problems into clear, practical solutions. She brings warm, intelligence to her work.

Steve
Creative and Innovation Consultant

Steve has run his own video production agency and has won awards for storytelling and music production. He takes human insight and turns it into clear creative direction. His strength is making ideas practical, engaging and easy to act on.

Human-centered approach

Make your agency lighter with a human first approach

We put people at the centre of every decision so the work gets easier, clearer and more enjoyable.

Empathetic listening

We listen carefully to you, your team and your clients. Their experiences and needs shape the direction. This insight sits at the heart of everything we do.

Tailored solutions

We design simple, workable ways of improving the business that suit your pace, budget and needs. The goal is to make life easier, not add complexity or cost.

Pragmatic support

We meet you where you are and help you move forward with clarity. Sometimes that means choosing a realistic first step and improving it later. Calm, steady progress always beats overwhelm.

Trusted by innovative agencies worldwide

FAQs

Get clarity on how we help agency founders build calmer, clearer businesses.

Will this overwhelm me or add more to my plate?

No. The whole point is to reduce your load, not add to it. We start by understanding what feels heavy right now, then focus on removing friction so you have fewer decisions and clearer ways of working.

You do not need to prepare anything before we speak. No frameworks to learn, no tasks to complete beforehand. We focus on small, realistic steps that make the business feel lighter, not busier.

Many founders say the very first conversation gives them clarity and relief straight away.

Will you judge how messy things are?

No. Most agencies feel messier on the inside than they look on the outside. That is completely normal, and we do not expect you to have it all figured out.
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We are here to understand what is really going on and help you bring calm, clarity and structure back in a way that feels manageable. You do not need to impress us. You just need to show up as you are.

Are we the right size or stage to work with you?

We work best with founder-led creative, digital and marketing agencies with between one and twenty people. You do not need to be at a certain stage or revenue level.
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You simply need to feel that things could be clearer, smoother or easier than they are. If we can help, we will. If not, we will point you towards someone better placed to help.

How does working together actually look?

We shape the work around your situation, so there is no fixed model. Some founders prefer a steady hour each week. Others need a few days a month with hands-on help to get things moving. Some prefer a defined project with a clear timeline and deliverables.
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You also choose how involved you want to be. We can do the work for you, work alongside you, or coach you to do it yourselves.
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There are no long-term commitments, and you stay in control of the pace and the cost at every step.

I am interested but not quite sure yet. What should I do?

Book a short call. We will work out what you actually need and whether we are the right fit. No pressure, no pitch.

If it would help to hear directly from someone we have already worked with before you decide, we can usually arrange that too. The aim is to make it as easy as possible for you to feel confident before saying yes.

Still have questions?

Get in touch and we will give you a clear, honest answer. You can also book a call if you want to talk it through.

Let's start with a chat

Book a conversation with Damian. He will listen to what you need and offer some options. And if we are not the right fit, we can point you toward someone who is.