Positioning & Marketing Strategy
When your pipeline depends on referrals, growth feels fragile. We help you uncover what truly makes clients choose you, then turn that insight into a story and strategy that attract the right work more often.
Attract clients who already get you
Most agencies find marketing themselves really difficult. You only have to look at the 'what makes us different' sections on their websites to see this irony at play.
When you're too close to what you do, messaging becomes generic and the right clients can't see your true value easily. We'll help you uncover what your clients value the most in what you do, where you are different, and how to harness that in your marketing efforts.
Client Interviews & Market Analysis
We speak directly with your clients to uncover how they see your strengths, what drives loyalty, and where your story stands out. The reality is that they are unlikely to tell you the honest truth. Our experience as researchers means we can dig deep and build rapport to tease out the real truth.
Client interviews and perception research
Market and competitor analysis
Clarity on what really makes your agency valuable
Positioning & Messaging Creation
We take what we learned from your clients and the market into workshops  with your team. Together we'll identify what you care about the most, what you stand for and against, and how to differentiate with a clear value proposition, proof points, and key messages everyone can align behind.
Core positioning and value proposition
Purpose and differentiation
Ideal client identification
Message and tone of voice development
Go-to-Market & Content Strategy
Once your story is clear, we'll help you embed it into your marketing and business development. From web copy and case studies to social media content  and thought leadership, we make sure every touchpoint reflects your positioning.
Strategic marketing
Campaign and channel planning
Brand narrative and content guidance
“We struggled to clearly explain what we did, who it was for, and why it mattered.
Damian helped us clarify our value proposition and articulate it in a way that truly fits how we work and the problems we solve.
Our messaging is now clearer, our marketing is more focused, and we feel far more confident talking about our business.”
Recent examples of our work
Marketing strategy for bespoke software agency
We ran workshops with the senior team to identify their believes, values, and what they stood for and against. We interviewed their clients to uncover thier hidden value. Then following a review of the market, we outlined a new marketing strategy that attracted the right clients with the right message.
Refined website and social content for a solo founder
Workking closely with a solo founder, we uncovered the missing element to her marketing. After an analysis of her competitors and a better understanding of her true value, we refined her pricing, product offer, website messaging and her social media presence.
Value prop and brand strategy for video agency
Through a series of founder one-to-ones, we discovered that marketing was a constant pain point. It always felt too big and heavy to shift marketing messaging. With a simple reframe and some practical messaging shifts, we were able to make small but powerful changes together.
Ready to sharpen your story and win the right clients?
Let’s uncover what really makes your agency stand out and turn that insight into messaging that attracts more of the right clients.