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Latest Insights & Articles

We write about the importance of making products and technology more human.

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The Secret Sauce of High-Converting E-commerce: Mastering Information Architecture

Master the unseen hero of e-commerce—Information Architecture—to boost sales and enhance user experience. From effective navigation to robust search systems, discover the keys to reducing cart abandonment and increasing ROI.
information architecture
Product designer concentrating on his new design

Overcoming The Five Key Reasons for Poor User Experience

Despite the increasing buzz around 'User Experience' or 'UX' in the tech and business world, many of us still find ourselves frustrated with products that offer a less-than-stellar experience. Here are the five most common reasons poor UX exists and what you can do to avoid them.
Poor UX
User Research
Product Strategy
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Making eCommerce More Human: Key Takeaways from our Recent Webinar

Explore key insights from our webinar on enhancing eCommerce success. Discover the importance of human-centric design, effective conversion narrative, the importance of storytelling, understanding customer behaviours, and learning from industry leaders like Amazon.
eCommerce UX
Customer Behaviour

What our clients say

Don't take our word for it, check out how these smart cookies feel about the value they received

Our client loved the audit you guys did so much that they printed off a copy and referred to slide numbers every time they needed us to make changes to the site.
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Bella Lewis-Smith

Managing Director, Salad Creative

The audit you delivered was not only super insightful, it meant we could make changes much faster because we were no longer debating the issues as a team.
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Justine Wyness

Ecommerce Consultant

The UX Audit gave us a fresh perspective that cut right to the issues we were having in onboarding new customers. The work was invaluable in increasing revenue.
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Jon Darch

Managing Director, Uprated