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We write about the importance of making products and technology more human.
When you need seasoned expertise to elevate your team's skills, provide advice, lend support, and enhance your design process.
We believe that embedding a human-centered approach is crucial for driving innovation and sustainable growth. Our coaching and guidance services go beyond traditional consulting to instill a deep understanding of user needs, motivations, and behaviors within your organization.
Drawing on decades of experience in human-centred design and innovation, we provide tailored training, coaching, and advice that empower your team to adopt proven methodologies, identify user needs, create innovative solutions, and foster a culture of continuous innovation.
Our coaching and training programs are designed to embed a human-centric approach throughout your organization, from leadership to frontline teams.
For leaders:
For Teams:
We help you build robust internal capabilities and processes that drive human-centered innovation and long-term growth.
Our approach includes:
Tailor-made sessions to develop human-centred leadership skills. We work closely with individual leaders to enhance their ability to foster innovation, empathy, and user-centric thinking within their teams.
Interactive group sessions designed to build collective capabilities. We facilitate hands-on exercises that teach human-centred methodologies, encouraging collaboration and practical application of new skills.
Thorough evaluation of your organisation's current human-centered design capabilities. We identify strengths, gaps, and opportunities for improvement, providing a roadmap for skill development.
Comprehensive review and enhancement of your current practices. We meticulously examine your existing workflows, identifying opportunities to integrate user research and empathy-driven approaches.
Ongoing guidance and support to reinforce and expand newly acquired skills. We provide regular check-ins, feedback, one-to-ones, and guidance to ensure sustained application of human-centered practices.
Strategic guidance to shift organisational culture towards human-centricity. We help leadership teams understand, articulate, and implement changes that foster innovation and empathy at all levels.
We've been working with a senior product leader within an executive leadership team to better communicate the value of design to the organisation. This leader has been struggling with imposter syndrome, and in communicating the value of design when everyone else in the team seems focused on business metrics. We've been coaching her on overcoming these challenges and effectively communicating the massive contribution product design makes to customer acquisition and churn prevention.
We're working with a Chief Product Officer to plan a comprehensive discovery research strategy for a new product. The product space is untapped and requires a different approach to uncovering user needs and pain points. We've been working closely in partnership to outline a plan and guide his team of UXÂ researchers to deliver insights to drive a business case for the new product offer.
We've designed and delivered an intensive UX training course for a small team of e-commerce experts within an agency. The agency owner wanted his team to be more confident in UX and sought our help for training. We equipped his team with the fundamentals and key tools of the UX process. Additionally, we helped shape their agency offer to include more user-centred stages in their design and development process.
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We write about the importance of making products and technology more human.