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Latest Insights & Articles
We write about the importance of making products and technology more human.
The Secret Sauce of High-Converting E-commerce: Mastering Information Architecture
Master the unseen hero of e-commerce—Information Architecture—to boost sales and enhance user experience. From effective navigation to robust search systems, discover the keys to reducing cart abandonment and increasing ROI.
Ecommerce
Information Architecture
User Experience
Why Prototyping is Essential in Modern Product Development
Prototyping is a crucial step in product development, enabling exploration, user testing, and effective communication. From low-fidelity sketches to high-fidelity digital models, prototypes help identify issues early, reduce costs, and create user-centred designs. Embracing prototyping leads to better products and more efficient development processes.
Iterative Prototyping
Experience Design
UX Design
Overcoming The Five Key Reasons for Poor User Experience
Despite the increasing buzz around 'User Experience' or 'UX' in the tech and business world, many of us still find ourselves frustrated with products that offer a less-than-stellar experience. Here are the five most common reasons poor UX exists and what you can do to avoid them.
Poor UX
User Research
Product Strategy
