Discovery User Research

Craft a clear value proposition and product strategy based on real, not imagined, user needs

User research discovery session where two women are chatting together

Uncover Hidden Opportunities with Discovery Research

Imagine launching a product so perfectly aligned with your users' needs that they can't help but rave about it to their friends. We use expertly crafted discovery user research to delve deep into the minds of your target audience, revealing their mental models, habitual behaviour, and key triggers that drive product adoption.  

With our comprehensive research toolkit including diary studies, ethnography, Jobs-to-Be-Done, in-depth interviews, and mixed methods, you'll gain invaluable insights into your users' world, empowering you to create products that truly resonate.

Our Discovery Research Services

UX Diary Studies

Uncover valuable insights into users' experiences using a UX Diary Study. By examining user needs, behaviours, and habits, we track their journey, identifying pain points and unmet needs. Refine your product to better serve users, enhancing retention and engagement.

UX Mixed Methods

Our Mixed Methods approach integrates surveys, call centre logs, interviews, and diverse data sources to understand user needs, motivations, and desires thoroughly. We offer valuable, data-driven customer insights, enabling you to develop a product that works.

Contextual Inquiry

Gain deeper insights into user behaviour and preferences with our Contextual Inquiry service. We gather valuable data on product interactions and motivations by observing users in their typical usage contexts. Our approach digs deep into user psychology to identify motives and unmet needs.

Jobs To Be Done Research

Unlock your product's potential with our JTBD Research. Focusing on user tasks, we reveal underlying motivations, goals, and aspirations driving their behaviour. This approach uncovers innovation and enhancement opportunities, fostering customer satisfaction and loyalty.

Ethnographic User Research

Experience your users' world by observing users in their natural environment. We collect rich contextual data on behaviours, needs, and preferences. This understanding enables seamless product integration into users' routines, ensuring an intuitive and satisfying experience.

In-depth User Interviews

Understand user needs with our In-depth Interviews. Through one-on-one conversations, we delve into user needs, motivations, and pain points, achieving a comprehensive understanding of their experiences with your product. Our researchers are skilled in interview techniques such as Active listening to ensure we uncover the issues that matter.

"Your work provided valuable insights that greatly improved our product roadmap. It gave us much-needed clarity."
Andreas Headshot

Andreas Petrilli

Senior Product Manager, Linnworks

What you'll get from our Discovery Research

Expertise & Experience

With over 20 years of experience, our expertise guides you to the right approach and result for your product faster, ensuring a smoother and more efficient research process. We're passionate about working with clients to uncover unmet needs and drive product success with deep customer insights.

Comprehensive Reports

Receive detailed reports outlining the findings from our UX Diary Studies, Mixed Methods Exploration, and Contextual Inquiry. These reports highlight improvement areas, offer actionable recommendations, and help prioritise your product development efforts.

Prioritised Action Plan

Obtain a prioritised action plan with clear guidance on the steps required to enhance your product based on identified user needs and preferences.

Let's Work Together

Ready to take your business to the next level? Our experts can help! Fill out the form to boost conversions, streamline messaging, and improve user experience.

hello@makehuman.co
128 City Road, London, England, EC1V 2NX
Thank you for reaching out. We'll be in touch shortly. In the meantime, you can connect with us on Linked In: linkedin.com/company/makehuman
Oops! Something went wrong while submitting the form. Please try again, or contact us directly at hello@makehuman.co

Latest Insights & Articles

We write about the importance of making products and technology more human.

Illustration of woman browsing an ecommerce store

The Secret Sauce of High-Converting E-commerce: Mastering Information Architecture

Master the unseen hero of e-commerce—Information Architecture—to boost sales and enhance user experience. From effective navigation to robust search systems, discover the keys to reducing cart abandonment and increasing ROI.
ecommerce
information architecture
ux
Product designer concentrating on his new design

Overcoming The Five Key Reasons for Poor User Experience

Despite the increasing buzz around 'User Experience' or 'UX' in the tech and business world, many of us still find ourselves frustrated with products that offer a less-than-stellar experience. Here are the five most common reasons poor UX exists and what you can do to avoid them.
Poor UX
User Research
Product Strategy
Illustration of a man using a laptop at home with a credit card in his hand

Making eCommerce More Human: Key Takeaways from our Recent Webinar

Explore key insights from our webinar on enhancing eCommerce success. Discover the importance of human-centric design, effective conversion narrative, the importance of storytelling, understanding customer behaviours, and learning from industry leaders like Amazon.
eCommerce UX
Customer Behaviour
Webinar